TEMPO.CO, Jakarta - Meta on Wednesday, May 27, announced the global launch of consumer subscription plans for its flagship apps; Instagram, Facebook, and WhatsApp, and began testing a new subscription service for businesses, creators, and Meta AI users.According to a report by TechCrunch on Wednesday, users who subscribe to Instagram Plus and Facebook Plus for US$3.99 (approximately Rp71,000) per month, and WhatsApp Plus for US$2.99 (approximately Rp53,000) per month, will gain access to additional features such as profile customization, super reactions, story insights, and more.In an announcement, Meta's Head of Product, Naomi Gleit, said that "more fun features" will be added in the future.The new "Plus" plans are tailored to each app. Facebook Plus and Instagram Plus focus more on social expression, while WhatsApp Plus emphasizes personalization and messaging features.However, the company stated that this new plan does not replace its previous service, Meta Verified, which focused on account verification, protection from impersonation, and additional support.For starters, Instagram Plus provides access to additional features such as the ability to see how many people have rewatched a Story in its entirety and create unlimited audience lists for Stories beyond the “Close Friends” option.Users can also highlight one Story per week to gain additional views, extend Story beyond 24 hours, preview Stories without being counted as viewers, search the Story viewer list to see who viewed it, and more.Furthermore, users can post directly to their profiles and highlights without appearing in their followers’ feeds.There are also features like animated Super Heart reactions for Stories, custom app icons, custom fonts for profile bios, and additional pins on profiles.These features are designed to help creators and users who want to grow their following and understand their audience, while also appealing to heavy users.Facebook Plus offers similar features to Instagram Plus, while WhatsApp Plus offers distinct features such as app themes, custom ringtones, additional pinned chats, list customization, and premium stickers.Alongside the launch of its subscription plans, Meta announced the company's plans to test a professional plan for creators and businesses, as well as an artificial intelligence (AI)-based plan for all users.For Meta AI users, the company will test the Meta One Plus plan for US$7.99 (approximately Rp142,000) per month and Meta One Premium for US$19.99 (approximately Rp355,000) per month.Both have similar features, but the Premium plan offers greater capacity for high-level computing demands.Meaning, the Premium plan will provide deeper reasoning capabilities for complex tasks, or more "thinking modes," in the Meta AI app and website.This plan also provides enhanced video and image creation capabilities across Meta apps.Meta AI will remain free for casual users. Like other AI model providers, the company offers subscription plans for those requiring higher computing power and heavier usage.Testing of the AI plan will begin next month in Singapore, Guatemala, and Bolivia.Two other plans for creators and businesses will begin testing later this week in markets including Saudi Arabia, Morocco, Thailand, and Bangladesh.The Meta One Essential plan, priced at US$14.99 (approximately Rp266,000) per month, offers a Verified badge, impersonation protection, and an enhanced linksheet so users can link their entire online presence across social media and the web, just like with Meta Verified.The more expensive Meta One Advanced plan, priced at US$49.99 (approximately Rp889,000) per month, includes all the benefits of Essential, with additional capabilities such as increased visibility in Facebook feeds.Additional features include higher visibility in Facebook and Instagram search results, a bold "Follow" button in Reels, and automatic follow invitations to users who engage with content.This plan also helps creators and businesses direct users to their website or store through links in Instagram posts and Instagram feeds. Reels, as well as enhanced Facebook and Instagram profiles with expanded link sheets.Additionally, this package provides enhanced analytics, including deeper insights into Instagram and custom audience insights on Facebook.Advanced plan subscribers will also gain access to optimized scheduling tools, the ability to share access with other account moderators without sharing passwords, and notifications when other users on Facebook or Instagram reuse their content, allowing them to request credit for their original reel.Gleit acknowledged that Meta is still experimenting with AI and professional plans for the time being, but the company plans to unify them all under Meta One, which will continue to be updated and developed over time.Read: Meta CEO Mark Zuckerberg Sends Goodbye Message After Mass LayoffsClick here to get the latest news updates from Tempo on Google News