Meta head of product Naomi Gleit announced the move in a video posted to Instagram, saying she was rolling out Facebook Plus, Instagram Plus and WhatsApp Plus globally, with more plans in the works for businesses, creators and artificial intelligence products.
The move comes as Meta faces investor scrutiny over its massive AI spending. The company has projected capital expenditure -- mainly for AI data centers -- of between $125 billion and $145 billion for the year.
Meta's stock rose nearly 3% on the news.
According to reports, Instagram Plus and Facebook Plus will be priced at $3.99 per month, while WhatsApp Plus will cost $2.99 per month.
Instagram Plus and Facebook Plus will unlock extra features including better analytics, story rewatch statistics, wider audience reach and profile customization options.
