Published on
28/05/2026 - 11:39 GMT+2
Meta launched a new wave of paid subscriptions globally across Instagram, Facebook and WhatsApp, while also testing premium offerings aimed at businesses, creators and users of its AI products.
Meta’s head of product, Naomi Gleit, announced the move in a video posted on Instagram, saying the company was rolling out Facebook Plus, Instagram Plus and WhatsApp Plus globally, with additional plans for businesses, creators and artificial intelligence products in development.
The company said it is also beginning tests of separate subscription offerings aimed at creators, businesses and Meta AI users, signalling a broader push beyond consumer-facing app subscriptions.
