Oreo is teaming up with K-pop supergroup BTS for a bit of marketing dynamite that capitalizes on consumers’ growing interest in global flavors.
Oreo is teaming up with K-pop supergroup BTS for a bit of marketing dynamite that capitalizes on consumers’ growing interest in global flavors.
Mondelez, Oreo’s parent company, said Tuesday that BTS-themed Oreos will go on sale June 1 online and June 8 in stores. The cookies, which feature purple wafers in a nod to the band’s signature color, will be sold in more than 80 markets around the world, making the partnership the brand’s biggest to date.
What tastes like a Korean pancake and is purple all over? An Oreo inspired by BTS
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OREO BTS Limited Edition Cookie: Flavor, Release Date, Details
BTS is releasing limited edition hotteok-flavored Oreos | CNN Business
BTS partners with Oreo for hotteok-flavored cookies
The OREO Brand & BTS Movement is On! Introducing the Limited Edition OREO & BTS Cookies
BTS collaborates with Oreo for limited-edition cookies inspired by 'hotteok'
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BTS Is Teaming Up With This Classic Cookie for a Limited Edition Flavor: ‘We Ate Them As Kids, We Eat Them In the Studio’
Oreo is teaming up with K-pop supergroup BTS to capitalize on consumers’ growing interest in global flavors
The cookie features a brown sugar pancake-flavored creme and purple wafers — the first time Oreo has used that color
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BTS and OREO launch a limited-edition cookie with a hotteok-inspired brown sugar flavor, purple wafers, and 13 custom embossments…
K-pop group BTS made waves in March with their first concert together in nearly four years. Now the famed boy band is teaming up…
BTS is getting their own Oreo flavor for a limited time — and of course it's purple!
