Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleThe special-edition Oreos feature purple wafers, a tribute to the band’s iconic color (AP Photo/Sydney Schaefer)Oreo has launched a collaboration with K-pop sensation BTS, introducing special-edition cookies available online from June 1 and in stores starting June 8 across over 80 markets.The unique Oreos feature purple wafers, a tribute to BTS's iconic color, and include 13 distinct embossments designed by the band, such as member names and their light stick.The sandwich cookies contain a white-and-tan creme center formulated to emulate hotteok, a popular Korean brown sugar pancake, a flavor chosen after a two-year development process.BTS expressed their honor in collaborating with Oreo, noting they ate the cookies as children and are now sharing a 'taste of home' with the world through this partnership.The collaboration aims to appeal to a broader audience, including Gen Z, by tapping into the growing consumer demand for global flavors and cultural experiences, a trend supported by social media and expert observations.In fullBTS is dropping limited-edition Oreos in the cookie company’s largest collaboration everThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in
Oreo launches its biggest global collaboration yet with 13 unique cookies
Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleThe special-edition Oreos feature purple wafers, a tribute to the band’s iconic color (AP Photo/Sydney Schaefer)Oreo has launched a collaboration with K-pop sensation BTS, introducing special-edition cookies available online from June 1 and in stores starting June 8 across over 80 markets.The unique Oreos feature purple wafers, a tribute to BTS's iconic color, and include 13 distinct embossments designed by the band, such as member names and their light stick.The sandwich cookies contain a white-and-tan creme center formulated to emulate hotteok, a popular Korean brown sugar pancake, a flavor chosen after a two-year development process.BTS expressed their honor in collaborating with Oreo, noting they ate the cookies as children and are now sharing a 'taste of home' with the world through this partnership.The collaboration aims to appeal to a broader audience, including Gen Z, by tapping into the growing consumer demand for global flavors and cultural experiences, a trend supported by social media and expert observations.In fullBTS is dropping limited-edition Oreos in the cookie company’s largest collaboration everThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in
