OREO CAKESTERS Debuts "The Soft Life," a Nationwide ASMR Pop-Up That Engages the Senses

OREO CAKESTERS Debuts "The Soft Life," a Nationwide ASMR Pop-Up That Engages the Senses

PR Newswire

EAST HANOVER, N.J., June 3, 2026

Looking for things to do in NYC and beyond this summer? To celebrate the newly reformulated, softer-than-ever OREO CAKESTERS, the OREO brand is inviting fans on a free, sensory tour across the U.S., starting in New York's Meatpacking District.The Softer* Side of Snacking: OREO CAKESTERS is hosting "The Soft Life"—a free, ASMR-packed pop-up in NYC's Meatpacking District on June 12–13Enter a Pillowy, Playful World: The immersive experience replicates the pillowy soft feeling of biting into OREO CAKESTERS—a delicious, soft-baked twist on OREO cookiesOREO CAKESTERS Hit the Road: "The Soft Life" will embark on a nationwide summer tour, with a custom-branded Airstream camper bringing the immersive sampling experience to cities and local events across the countryEAST HANOVER, N.J., June 3, 2026 /PRNewswire/ -- This summer, OREO CAKESTERS is inviting fans to experience the softer* side of snacking as it launches "The Soft Life" Pop-Up: An OREO CAKESTERS Brand Experience and nationwide tour. Designed to bring the treat to life through the senses, the free, public pop-up experience completely immerses OREO cookie lovers in the pillowy world of the brand's softest OREO CAKESTERS recipe yet*.