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The blend-it-yourself shake, available at more than 17,000 locations for $3.99, marks the first time Golden Oreo cookies have appeared in a licensed frozen beverage

F'real, the blend-it-yourself milkshake brand owned by Rich Products Corporation, launched a limited-edition Golden Oreo Birthday Cake Milkshake on Monday in partnership with Mondelēz International, the parent company of the Oreo brand.

The shake is built around a birthday cake-flavored base made with real milk, folded with Golden Oreo cookie crumbles and rainbow sprinkles, the company said. It is available at more than 17,000 retail locations nationwide, including convenience store chains Maverik, Kwik Trip, Sheetz, Circle K, Yesway, RaceTrac, Weigel's, and Royal Farms, as well as college campuses and entertainment venues. Each 12-ounce shake carries a suggested retail price of $3.99.

The product is the first Golden Oreo cookie to appear in a licensed frozen beverage, the company said. It also marks the return of f'real's Birthday Cake flavor, which last appeared as a limited-edition offering in 2023 and has since been the brand's most-requested flavor on social media. F'real's Oreo Cookies & Cream milkshake has held the top spot in the brand's sales rankings for years, the company said.