Oreo is teaming up with K-pop supergroup BTS for a bit of marketing dynamite that capitalizes on consumers’ growing interest in global flavors.

BTS and OREO launch a limited-edition cookie with a hotteok-inspired brown sugar flavor, purple wafers, and 13 custom embossments honoring ARMY for June.

The OREO Brand & BTS Movement is On! Introducing the Limited Edition OREO & BTS Cookies