Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreAgenciesAgencies need to know how to check under the hood of their ad tech partnerships. (Adobe Stock) ByEwan LarkinMay 26, 2026 05:00 AM EDTFeatured StoriesBrand MarketingWhy brands are making music videos again—and what’s workingAds styled as music videos can lead to strong engagement, but only when done right.EWByErika WhelessAgenciesHow to audit your ad tech relationships before problems surfaceByEwan LarkinInfluencers & CreatorsCreator and influencer trends brand marketers need to know about right nowGFByGillian FollettInfluencers & CreatorsHow to make employee-generated content without losing your job—advice from the ‘Staples Baddie’GFByGillian Follett