A groundbreaking study published this week in the journal People and Nature reveals that managing the encroachment of people and wildlife requires looking far beyond traditional ecological data.

As human populations expand further into the world’s remaining wild spaces, he traditional boundaries between people and animals are collapsing. But what truly drives the changing relationship between humans and wildlife?

A groundbreaking study published this week in the journal People and Nature reveals that managing these increasingly tense frontiers requires looking far beyond traditional ecological data. Instead, conservationists must navigate a complex web of human emotions, shifting cultural values, and global media storms.

The research, led by Dr Dian Spear from the Centre for Sustainability Transitions at Stellenbosch University, warns that traditional, rigid wildlife management is no longer fit for purpose. By examining nine case studies across Southern Africa—a region mirroring global conservation challenges with its rich biodiversity, fragmented landscapes, and intense human pressures—Dr Spear maps out the invisible forces rewriting the rules of coexistence.

According to the study, relationships between humans and animals are shaped by the fluid interplay of four core drivers: what animals do, what people do, what people think, and the rules society puts in place. These factors determine not only how often humans and wildlife cross paths, but how those volatile encounters unfold.