Africa banks on continental trade agreement to rev up investments

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Brand South Africa Chief Marketing Officer Mmaphuthi Rankapole during the Africa CEO Forum. [Courtesy]

The African Continental Free Trade Area (AfCFTA) agreement carries enormous potential for African economies. However, a lot remains to be done to translate it into tangible outcomes for businesses and citizens.

The agreement can help reduce fragmentation, improve market access, and create a more predictable environment for investors.

South Africa is banking on the AfCFTA to deepen trade integration, unlock cross-border investments, and position itself as a stronger gateway for investors seeking access to the continent’s expanding markets.