Analysis shows in some cases the switch from promotional to full price happens almost simultaneously in Australia’s two biggest supermarkets
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You’re looking to buy an electric toothbrush. You’re in Woolworths and you see one of the Oral-B kits advertised for sale at $99.50.
The product appears to be a half-price bargain, reduced from its usual price of $199, which also happens to be how much the same item costs at Coles.
New analysis of the “High-Low” pricing strategy employed by Australia’s two biggest supermarkets comes after a court found this week Coles deceived customers with misleading discounts in its “Down Down” promotional program.
