Aug 22, 2026 – 5.00amAldi is slashing the number of products it offers and even slimming down the middle aisle special buys it has become famous for in an attempt to improve profits, leaving the discount supermarket chain exposed to Woolworths and Coles, which are picking up market share.Losing ground against the country’s two big supermarket chains is unusual for Aldi, which had eked out a 9 per cent share by last year. The lower market share has come despite Woolworths and Coles becoming comparatively more expensive than Aldi over the past nine months at a time when household budgets are stretched by higher mortgage costs.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Aldi on the back foot as product cull helps Woolworths, Coles
The discount supermarket has been trying to improve its profitability, but is struggling as shoppers turn to larger, more expensive competitors.
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