Models walked down a wide runway set up in Manhattan, bordered by 7th Avenue and Broadway, while its famous billboards broadcast the images.
Guests were separated from the street by large black panels, while onlookers and tourists were able to enjoy the show live from the sidewalk as it was broadcast across screens in the famed neighborhood.
The Cruise collection show -- held outside the official fashion calendars -- is the second show presented by Georgian designer Demna, who goes by one name.
The 45-year-old took over Gucci in July after a decade at Balenciaga, charged with helping reverse falling sales.
As with his first show in Milan last February, Demna emphasized the sexiness and glamour that have made Gucci a success: satiny, shiny fabrics, leather, leopard prints, fur, high heels for the women and cinched waists for everyone.
