New York (AFP) – Famed Italian fashion house Gucci took over New York's iconic Times Square on Saturday for its second runway show led by creative director Demna.

Issued on: 17/05/2026 - 09:50

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A model on the runway at a Times Square show organized by Italian fashion house Gucci © ANGELA WEISS / AFP

Models walked down a wide runway set up in Manhattan, bordered by 7th Avenue and Broadway, while its famous billboards broadcast the images. Guests were separated from the street by large black panels, while onlookers and tourists were able to enjoy the show live from the sidewalk as it was broadcast across screens in the famed neighborhood.