in Creativity, Film | October 22nd, 2025 1 Comment

The prac­tice of car­toman­cy, or div­ina­tion with cards, dates back sev­er­al hun­dred years to at least 14th cen­tu­ry Europe, per­haps by way of Turkey. But the spe­cif­ic form we know of, the tarot, like­ly emerged in the 17th cen­tu­ry, and the deck we’re all most famil­iar with—the Rid­er-Waite Tarot—didn’t appear until 1909. Pop­u­lar main­ly with occultists like Aleis­ter Crow­ley and Madame Blavatsky in the ear­ly 20th cen­tu­ry, the tarot explod­ed into pop­u­lar cul­ture in the new age 70s with books like Stu­art Kaplan’s Tarot Cards for Fun and For­tune Telling, and by way of cult film­mak­ers like Ale­jan­dro Jodor­owsky.

Since its rel­a­tive­ly recent pop­u­lar­iza­tion, “fun” and “for­tune telling” have more or less defined most people’s atti­tude to the tarot, whether they approve or dis­ap­prove of either one. But for artists and poets like William But­ler Yeats, T.S. Eliot, and sur­re­al­ist direc­tor Jodorowsky—whose film nar­ra­tion is per­haps the most poet­ic in mod­ern cinema—the tarot has always meant some­thing much more mys­te­ri­ous and inspir­ing. “The tarot,” says Jodor­owsky in the short film above, “will teach you how to cre­ate a soul.”