Taylor Swift is taking new steps to protect her voice and image in the age of artificial intelligence.
The pop superstar's company, TAS Rights Management, filed multiple new trademark applications on April 24, including filings tied to the way Swift introduces herself and a signature concert image associated with the Eras Tour.
One filing seeks protection for the spoken phrase "Hey, it's Taylor," a move that could help Swift challenge AI-generated clips or unauthorized uses of her voice online.
"Taylor's trademark filings suggest a broader shift in how celebrities are applying trademark law to fight back against AI," intellectual property and trademark attorney Josh Gerben wrote on his blog. "Taylor Swift isn't merely trying to trademark a catchphrase — she's seeking federal protection for the sound of her own voice saying it."
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