Pilates is having a moment.
But for better or worse? It depends who you ask.
"Pilates," specifically the term "Pilates girl," has entered the cultural zeitgeist. The same 100-year-old workout that has long been popular among celebrities, was declared dead in 2015 and experienced a massive resurgence years later with boutique fitness studios like BodyRok, Club Pilates and Solidcore, some of which are not even traditional Pilates, rather "lagree" or hybrid "body sculpt" workouts. But the Pilates conversation of the moment is less about the workout itself and more about those who partake in it.
"If your girl goes to Pilates," social media influencer Christian Bonnier said in a video with over 1 million views, "wife her up immediately."
"Pilates is one of the most wholesome things ever. If your girl is going to Pilates, she’s probably staying in on the weekends," he continued. "She went with her friends, didn't get hit on by any creepy guys, and got a great workout in."
