As Apple turns 50, the iPhone maker faces questions about succession, its role in AI and whether it can maintain a premium brand.
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As Apple
celebrates its 50th anniversary, the company that’s defined consumer electronics since introducing the iPod, and that forever changed user behavior in creating the iPhone, faces a host of critical questions about where it goes from here.
Apple first became the world’s most valuable company in 2011, passing Exxon Mobil
, and held that title for large chunks of the decade plus that followed, occasionally getting surpassed by Alphabet
In dominating consumer devices, Apple sold users on the promise of privacy. To compete in AI, it may have to pivot.
On the tech giant's 50th year, we ask analysts to give their top three Apple successes and misses
How much do you know about the history of one of the most powerful computing companies on the planet?
Remember the iPod? How about the Pippin? In the half-century since it launched its first PC, Apple has given us some amazing…
As the tech giant turns 50, WIRED spoke to executives about how they plan to win in the AI era.
I prossimi catalizzatori: Siri personalizzata, iPhone Fold e MacBook touch
Apple Still Plans to Sell iPhones When It Turns 100
