Americans will spend a projected record-breaking $24.9 billion on Easter this year – most of it on food and gifts – a 5.5% increase over the $23.6 billion spent by consumers in 2025.
On a per-person basis, that’s another record of $195.59, or 2% more than the $192.01 spent in 2023.
Though about 92% of consumers will buy candy, about $3.5 billion will be spent on such treats this year. However, the most will be spent on food, about $7.5 billion, according to the annual holiday survey released by the National Retail Federation and Prosper Insights & Analytics.
“While economic uncertainty remains on the minds of many, consumers are still focused on holiday celebrations like Easter,” Mark Mathews, NRF chief economist and executive director of research, said in a release announcing the survey.
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