Where's the beef? There's plenty in an escalating battle to be the place you go for burgers.
Fast-food chains have tried to coax consumers not only with value meals, but also with beefier burgers. McDonald's just expanded the menu with its biggest-ever burger, the Big Arch, while Burger King revamped its already-big Whopper for the first time in a decade.
"Chains are pursuing two strategies at once: value and premium," said Taylor Tomita, a research and outreach specialist at data and content agency NeoMam Studios. "Companies like McDonald’s have leaned heavily into value menus over the past year to attract budget-conscious customers. But they’re also launching bigger burgers like the new Big Arch to appeal to people who want something closer to a restaurant-style experience."
Other bigger burger examples, he said, include In-N-Out's Double-Double, Shake Shack's Shackburger, and Whataburger's signature burger, which NetCredit recently deemed the best value for a single-patty burger, weighing in at 3.56 ounces for $5.92.
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