If the Big Mac doesn’t satiate your hunger, the Big Arch just might.
McDonald’s launched its new burger in summer 2024 at all of its 205 Portugal restaurants. It includes two beef patties “perfectly layered with melting cheese, crispy toppings, and a tangy McDonald’s sauce,” Chris Kempczinski, chairman and CEO of McDonald’s, said during an earnings call that year. The Big Arch burger (a limited-time offering) just launched in the U.S. this week.
The burger—and Kempczinski—are also making headlines because the CEO posted a taste-test video of himself eating the massive Big Arch for lunch.
What was a seemingly mundane and playful video and a look into what the CEO does in his free time became a massive internet meme, with social media users mocking Kempczinski and claiming he doesn’t look like he’s actually enjoying it. People said it felt inauthentic because he referred to the burger as a “product.” Other fast-food chain executives, including Burger King’s Tom Curtis, joined in on poking fun at Kempczinski’s video.
About the Big Arch burger
