Americans are expected to devour nearly 280m pounds of avocados during Super Bowl weekend. Are they actually healthy?
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ost American adults today didn’t grow up with avocados, but we’ve certainly developed a hearty appetite for them. In 1990, the United States imported 38m pounds of avocados; by 2023, that number was 2,789m, mostly from Mexico.
On average, each of us eats about 20 avocados, or 9lbs of the fruit, a year – a sixfold increase from 1998. Super Bowl guacamole alone fuels a staggering demand for the fruit; in the lead-up to this Sunday’s game, Americans are expected to devour nearly 280m pounds of avocados, a historical record.
Avocado toast, California rolls, cobb salad? America’s answer is “yes” – and not only because of the fruit’s creaminess, but its perceived healthfulness. We believe avocados are a superfood, but why, exactly, do they have that reputation?
