Cracker Barrel’s logo retreat fails to boost restaurant sales
Chain known for its Southern-style comfort food cuts outlook months after Trump criticised its efforts to modernise stores
Chain known for its Southern-style comfort food cuts outlook months after Trump criticised its efforts to modernise stores

Controversy around group’s logo change highlights America’s fickle political culture

American Eagle profits from advertising campaign while restaurant chain Cracker Barrel left reeling after logo tweak

Americans are increasingly eating at home as they fret about job security and stubbornly high prices

Fast-food hamburger chain uses promotions and value menu items to boost sales

Lack of guidance on how to handle change leaves eateries on the edge in a business with razor-thin margins

Effort to freshen cafés, simplify menu and improve service helps world’s largest coffee chain reverse 18-month slide