Starbucks arrests sales decline as turnaround builds steam
Effort to freshen cafés, simplify menu and improve service helps world’s largest coffee chain reverse 18-month slide
Effort to freshen cafés, simplify menu and improve service helps world’s largest coffee chain reverse 18-month slide

Cafés open at least a year record strongest rise since 2023

Coffee chain has hired more baristas and imposed new hospitality standards to entice customers back

Footfall is up and average amount per purchase has increased as group’s planned turnaround starts to deliver

World’s largest coffee shop chain has cancelled new cafés as sales wane

Wall Street nervous about ‘biggest human capital investment’ in coffee company’s history

A targeted sale could brew stronger returns for the coffee chain