Will Starbucks’ big bet on its baristas pay off?
Wall Street nervous about ‘biggest human capital investment’ in coffee company’s history
Wall Street nervous about ‘biggest human capital investment’ in coffee company’s history

Coffee chain has hired more baristas and imposed new hospitality standards to entice customers back

Workers United encourages organisers to seek jobs at coffee chain as company adds to payrolls

Effort to freshen cafés, simplify menu and improve service helps world’s largest coffee chain reverse 18-month slide

Cafés open at least a year record strongest rise since 2023

US coffee chain exploring partnership with outside investor to restore growth amid intense pricing competition

A targeted sale could brew stronger returns for the coffee chain