How US restaurant chain Cracker Barrel became a Maga lightning rod
Controversy around group’s logo change highlights America’s fickle political culture
Related reading
Cracker Barrel’s logo retreat fails to boost restaurant sales
Chain known for its Southern-style comfort food cuts outlook months after Trump criticised its efforts to modernise stores
Donald Trump’s war on ‘woke’ splits the fortunes of US brands
American Eagle profits from advertising campaign while restaurant chain Cracker Barrel left reeling after logo tweak
Restaurant chains feel the pinch as US consumers tighten their belts
Americans are increasingly eating at home as they fret about job security and stubbornly high prices
Investors grapple with Trump’s corporate America
It is no longer left to the invisible hand of capitalism to figure out who are the winners
What Mamdani and Martha Stewart tell us about the vibe shift
An election win and a politically incorrect cookbook show that Americans are embracing candour over caution
America’s political identity crisis
The outer edges of both parties are overlapping on a growing number of issues