McDonald’s bucks dining industry downturn with cost-conscious pitch
Fast-food hamburger chain uses promotions and value menu items to boost sales
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McDonald’s sales return to growth despite less traffic from poorer customers
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What fast food’s downturn says about the US economy
Restaurants have raised prices to offset rising labour and ingredient costs, leading low-income customers to visit less often
Restaurant chains feel the pinch as US consumers tighten their belts
Americans are increasingly eating at home as they fret about job security and stubbornly high prices
US restaurants downsize meals to counter anti-obesity drugs and affordability…
Cash-strapped consumers seek cheaper options as cost of living rises