Cracker Barrel's rebrand is just the latest example of a company making big branding decisions, then pulling back after blowback from its customer base.
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It’s been a busy week for Cracker Barrel Old Country Store
’s marketing team.
The restaurant chain announced a rebrand and new logo last week, faced widespread criticism from social media users, including President Donald Trump, and proceeded to walk back its plan to change the logo.
In that span of time, the company lost and regained almost $100 million in market value, bringing it about back to where it started. The stock on Wednesday was up about 8%.
Cracker Barrel revives old logo after backlash stoked by Trump
Cracker Barrel changed its logo. Then changed its mind. See timeline of backlash.
Trump wishes Cracker Barrel 'Good luck into the future' after it restores old logo. 'Make lots of money and, most importantly, make your customers happy again'
Rebrand of US culture ‘fixture’ Cracker Barrel sparks backlash
Cracker Barrel scraps new logo after backlash
Cracker Barrel Issues Not-Quite Apology Over Controversial Logo Change
Cracker Barrel Drops New Logo Design After Conservative Backlash
Trump says Cracker Barrel 'should go back to the old logo’ after controversy
Cracker Barrel to keep 'Old Timer' logo following backlash - UPI.com
Cracker Barrel Dumps New Logo Hours After Trump Gripes About It
US restaurant chain abandons rebrand after new logo prompts firestorm of criticism online.
Cracker Barrel Old Country Store on Monday issued a statement responding to the backlash it faced last week over its rebranding…
Cracker Barrel unveiled a new logo on Aug. 19. By Aug. 26, the restaurant changed course, returning to its old logo.
Cracker Barrel's "Old Country Store" look is here to stay, the company announced, in the latest walkback of its rebranding…
Cracker Barrel's latest financial results sheds light on how its logo controversy has impacted company sales.
In a post on its website, Cracker Barrel said it will retain its old logo, which features an older man in overalls sitting next…
