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Cracker Barrel rebrand: Why companies retreat when faced with consumer criticism
Cracker Barrel's rebrand is just the latest example of a company making big branding decisions, then pulling back after blowback from its customer base.
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cnbc.com
Cracker Barrel responds to backlash over new logo and rebranding: 'We could've done a better job'
Cracker Barrel Old Country Store on Monday issued a statement responding to the backlash it faced last week over its rebranding and new logo.
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huffpost.com
Cracker Barrel Issues Not-Quite Apology Over Controversial Logo Change
One person said if the chain really thought "their arrogant half-hearted apology" would win back "average Americans," "their cornbread ain't done in the middle."
