Cracker Barrel's CEO said the chain is working to rebuild customer trust after its logo controversy earlier this year marked a quarter of declining sales.
During its quarterly financial results call with investors on Dec. 9, Cracker Barrel CEO Julie Felss Masino acknowledged the chain has had a "difficult" past few months.
"While many of our guests are enjoying our improved food and guest experience, we certainly have more work to do to regain the trust and confidence of other who have been slower to return," she said.
For the financial quarter between Aug. 1 and Oct. 31, Cracker Barrel said its revenue was down 5.7% compared to the same quarter the year prior.
The country store and restaurant chain faced backlash from many of its customers in August when it announced a rebrand that included a change in its so-called Old Timer logo. Days later, the company reversed course and said it wouldn't change the logo after all.
