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The Cracker Barrel Old Country Store logo is displayed on a large rooftop sign in Mount Arlington, N.J., on Aug. 22. Photo: Gregory Walton/AFP via Getty Images
Cracker Barrel is dropping its new logo and returning to the "Old Timer" design after criticism from some customers, including MAGA figures who decried the switch as a "woke" gesture.
Why it matters: The Lebanon, Tennessee-based chain's announcement came hours after President Trump weighed in on the corporate culture war clash and called on Cracker Barrel to "go back to the old logo, admit a mistake based on customer response."
