MSNBC is undergoing a makeover.
As part of a new company, Versant, to be spun off from NBCUniversal in late 2025, the home of popular left-leaning hosts like Rachel Maddow and Jen Psaki will adopt a new name and logo.
Versant, which includes USA Network, Syfy, CNBC and Golf Channel alongside MSNBC, will build an "individual identity" for those brands, according to a staff memo from CEO Mark Lazarus Aug. 18.
MSNBC, perhaps the biggest name in the exodus, will rebrand as My Source News Opinion World, or MS NOW, a move that conflicts with previous claims from NBCUniversal that the network would be allowed to keep its name amid the shift. NBC's iconic peacock logo will no longer be used for the cable-news network, either.
All the TV news anchors exiting their roles, including Lester Holt and Joy Reid
