Aug. 18 (UPI) -- MSNBC will soon be known as "My Source News Opinion World" as it exits Comcast's family into the newly created media company Versant.
The company-wide reorganization and rebranding effort to MS NOW arrived as media giant Comcast first announced its plan in November to spin off some of its most well-known cable-oriented outlets from NBCUniversal.
MSNBC President Rebecca Kutler said Monday that NBCU execs decided the MSNBC's brand required a "new, separate identity."
"This decision now allows us to set our own course and assert our independence as we continue to build our own modern news-gathering operation," Kutler wrote in a memo to network employees.
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