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The cable TV network’s new name, MS NOW, became the subject of mockery soon after it was announced on Monday.

By John Yoon

When MSNBC announced on Monday that it was being renamed MS NOW, some of the cable network’s biggest stars expressed their support.

“It looks very sporty,” Joe Scarborough said on air as he announced the brand change, which includes a new logo. A graphic showed a striped flag and five capital letters: MS NOW, for My Source News Opinion World.