Diageo hails ‘huge opportunity’ to win over Gen Z
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Alcopops are back in fashion, says Smirnoff Ice owner
Diageo hails ‘huge opportunity’ to win over Gen Z
420 words~2 min read
Other newsrooms on this story
· 5 sources
dailymail.co.uk·
Getting older 'is driving Gen Z to drink' and booze is back in fashion
theguardian.com·
The return of alcopops: sales are booming – and the reason is worrying
scmp.com·
Baijiu ice cream? Chinese drinks makers target Gen Z as alcohol sales drop
independent.co.uk·
Guinness is helping Wetherspoons thrive — so why isn’t its own parent company?
repubblica.it·
Bere meno, bere meglio: la filosofia che rivoluziona i consumi
