Alcopops are back in fashion, says Smirnoff Ice owner

Diageo hails ‘huge opportunity’ to win over Gen Z

martedì 5 agosto 2025 New tab

420 words~2 min read

Diageo hails ‘huge opportunity’ to win over Gen Z

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· 5 sources

· 5 sources

Alcopops are making a comeback as Gen Z drops sobriety and picks up bottles amid a growing trend of young people drinking more.

dailymail.co.uk9 mesi fa

BuzzBallz are everywhere this summer, Bacardi Breezer has had a rebrand and Smirnoff Ice is trying to win over the gen Z market…

theguardian.com9 mesi fa

Putting ice in beer and wine is an abomination

telegraph.co.uk8 mesi fa

Research suggests younger drinkers socialise for longer and embrace bolder, boozier options as drinks companies pivot to catch up

theguardian.com10 mesi fa

Survey finds nearly third of drinkers aged 18 to 35 put ice in beer, but landlords aren’t fans of trend

telegraph.co.uk8 mesi fa

It’s too soon to declare the death of drinking

economist.com6 mesi fa