Putting ice in beer and wine is an abomination
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Putting ice in beer and wine is an abomination
Putting ice in beer and wine is an abomination
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Survey finds nearly third of drinkers aged 18 to 35 put ice in beer, but landlords aren’t fans of trend

Gen Z’s drinking habits – more intentional and health-conscious than the generations before them – are challenging wine industry…

Diageo hails ‘huge opportunity’ to win over Gen Z

Research suggests younger drinkers socialise for longer and embrace bolder, boozier options as drinks companies pivot to catch up

Alcopops are making a comeback as Gen Z drops sobriety and picks up bottles amid a growing trend of young people drinking more.

Reports those born between 1997 and 2012 are ditching clean-living ways don’t tell whole story, say experts