Behind the sober-generation stereotype is careful spending and new ways to go out
Analysis
Behind the sober-generation stereotype is careful spending and new ways to go out
Food Fellow
Published
August 15, 2026 9:00AM (EDT)
Reports those born between 1997 and 2012 are ditching clean-living ways don’t tell whole story, say experts
Gen Z is drinking more cocktails than any other generation
Gen Z is no longer moderating or going sober. New data shows that they're drinking alcohol as much as millennials and older…
More than two-thirds of Gen Z adults reported binge drinking in the last year
Gen Z’s drinking habits – more intentional and health-conscious than the generations before them – are challenging wine industry…
Gen X is keeping the drinks flowing - just not until late-night closing time
