Gen Z is no longer moderating or going sober. New data shows that they're drinking alcohol as much as millennials and older generations.
Getty Images; Alyssa Powell/BI
Gen Z is in their alcohol era
The data proves it: Young Americans are boozing as much as older generations
Getty Images; Alyssa Powell/BI
By Emily Stewart
Reports those born between 1997 and 2012 are ditching clean-living ways don’t tell whole story, say experts
The widely held belief that younger generations are turning away from alcohol may be a misconception, as new research suggests a…
More than two-thirds of Gen Z adults reported binge drinking in the last year
There are a few reasons why Gen Z is drinking less alcohol, including a higher awareness of physical and mental health. And…
Gen Z’s drinking habits – more intentional and health-conscious than the generations before them – are challenging wine industry…
The economics of alcohol are changing, and so is the definition of growth. Gen Z is drinking differently and it isn’t just a…
