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Alcopops are back in fashion, says Smirnoff Ice owner
Diageo hails ‘huge opportunity’ to win over Gen Z
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telegraph.co.uk
Alcopops are back in fashion, says Smirnoff Ice owner
Diageo hails ‘huge opportunity’ to win over Gen Z
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dailymail.co.uk
Getting older 'is driving Gen Z to drink' and booze is back in fashion
Alcopops are making a comeback as Gen Z drops sobriety and picks up bottles amid a growing trend of young people drinking more.
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theguardian.com
The return of alcopops: sales are booming – and the reason is worrying
BuzzBallz are everywhere this summer, Bacardi Breezer has had a rebrand and Smirnoff Ice is trying to win over the gen Z market as rates of alcohol consumption climb ...