BuzzBallz are everywhere this summer, Bacardi Breezer has had a rebrand and Smirnoff Ice is trying to win over the gen Z market as rates of alcohol consumption climb ...
Name: Alcopops
Age: About 30 years old, give or take.
Appearance: Brightly coloured, bottle-shaped.
Like alcoholic drinks, but for kids? That was the worry when alcopops rose to prominence in the 1990s. Sweet and luridly hued, with “fun” names including Two Dogs, Hoopers Hooch, Tilt, Lemonhead and WKD, they seemed designed especially to appeal to young drinkers.
