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Actress Sydney Sweeney helped bring American Eagle Outfitters
shares into the latest round of meme stock mania on Thursday.
The “Euphoria” and “Anyone But You” star will headline a fall campaign for the clothing retailer, American Eagle announced Wednesday. Shares of the company jumped more than 4% in Thursday’s session after soaring in premarket trading.
Thursday’s jump makes American Eagle poised to join the ranks of a new class of meme stocks that has emerged this week. American Eagle’s high short interest and inherent brand recognition make it a prime candidate for meme-obsessed individual investors, who have been sending specific stocks on volatile rides in recent days.
