Advertising campaign featuring US actress triggers 12pc share price jump in US clothing giant
Advertising campaign featuring US actress triggers 12pc share price jump in US clothing giant
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Sales for the clothing company slightly dipped in the second quarter but remain close to company record levels
The US actress was part of the company's controversial "Great Jeans" campaign which drew backlash.
With a slogan playing on the ambiguity between 'genes' and 'jeans' − 'Sydney Sweeney has great jeans' − the actress has sparked…
American Eagle said its Sydney Sweeney campaign is its best ever, leading to positive gains in new customers, sales and foot…
GoPro, Krispy Kreme, Opendoor Technologies and Kohl's have all drawn attention from meme stock traders this week.
Shares of American Eagle surged after President Donald Trump called its campaign with Sydney Sweeney the "hottest ad out there."
