Shares in brands such as American Eagle and Wendy’s have surged, harkening back to the GameStop craze of 2021
Shares in struggling retailers and ageing consumer brands surged, as amateur traders cast aside Wall Street’s skepticism and mobilized online. It’s like 2021 all over again.
But the latest meme-stock rally could be even bigger than its predecessor four years ago, when investors piled into recognizable but unloved stocks, such as the video games retailer GameStop and the movie theatre chain AMC, according to the founder of the Reddit forum that helped whip up the frenzy.
Retailer Kohl’s, camera firm GoPro, fast-food chain Wendy’s and doughnut chain Krispy Kreme each staged rapid rallies this week, driven by abrupt surges in trading volume reminiscent of the the meme-stock craze of 2021, when social media memes boosted a collection of struggling stocks, triggering extraordinary and volatile leaps in value.
Actress Sydney Sweeney helped bring clothing retailer American Eagle Outfitters into the mania after it was announced the Euphoria and White Lotus star would front the brand’s latest marketing campaign. The company’s shares surged about 10% in trading on Thursday.
