Samsung has clapped back at Apple's recent foray into the foldable phone market. Utilizing social media, Samsung humorously critiqued Apple's belated arrival while promoting its established legacy and innovations in foldable tech. This pivot showcases a striking shift as Apple finally steps into a domain that Samsung has long championed, all while launching extensive advertising for its own foldable products.

Samsung has beaten Apple to the punch, but I'm annoyed that while it's a fantastic device, it'll help bolster the sales of the iPhone Fold.

In an exclusive interview with Fortune, Samsung America EVP Dave Das says demand for foldable phones, and the upgrade cycle, are similar to the early days of smartphones.

NEW DELHI: Apple on Wednesday entered the foldable smartphone market with iPhone Duo, priced at Rs 2,99,900, taking on Samsung, Google and Chinese brands in a category it had…