Samsung Mobile US took several digs at Apple on X during its “Surprise and Shine” event, targeting the iPhone 18 Pro, iPhone Duo and Apple’s entry into foldable phones.
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Samsung and Apple’s long-running rivalry moved to social media as Samsung Mobile US took several digs at Apple during its “Surprise and Shine” event on X.Samsung posted a series of comments within minutes of Apple’s announcements, targeting the iPhone 18 Pro and the newly unveiled iPhone Duo. Some of the posts reportedly received more than a million impressions.Samsung pokes fun at iPhone 18 ProEven before Apple reached the foldable phone segment, Samsung took a swipe at the company with the post, “So far, so same” along with the hashtag #ItsTimeToSwitch.“As Apple showed the camera and design changes on the iPhone 18 Pro, Samsung followed it up with another post, saying, “It’s feeling very familiar. Is this a Sims sequel…” The post appeared to take aim at the phone’s design, which Samsung suggested had not changed much from the iPhone 17 Pro.Samsung targets Apple’s foldable phone plansSamsung then turned its attention to Apple’s foldable phone plans. While Apple had not yet unveiled the iPhone Duo, Samsung posted, “Making us wait? Fine. We’ll be over here, folding 3 ways” referring to its Galaxy Z TriFold, which has a three-panel design.After Apple finally introduced the iPhone Duo, Samsung continued with another dig, writing, “Let us know when you’re done reheating our leftovers 😉”Samsung has been making foldable smartphones since the launch of the original Galaxy Fold in 2019, while the iPhone Duo marks Apple’s entry into the foldable phone segment.Duolingo joins the online exchangeThe company also brought language-learning app Duolingo into the online exchange, joking about Apple’s choice of the name iPhone Duo. Samsung wrote, “I’m so sorry, @DuoLingo. They copied us too #Solidarity”.Duolingo responded with a post referencing a viral meme, writing, “when an ugly stranger calls you twin,” while also taking a “No Brand” jab at Samsung.Samsung takes aim at StandBy modeSamsung also reacted to the iPhone Duo’s StandBy mode being used as a bedside clock. “Not the bed side clock. It’s giving groundhog day,” the company posted.Samsung has used social media to poke fun at Apple during product launches for years. The company has previously targeted Apple’s camera features, sleep tracking and other iPhone updates.Published on September 10, 2026
