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Ring lights and reels: Influencers force pause during US Open match
The US Open has entered its influencer era, but not everyone is liking the content. Here's what's happening
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frontofficesports.com
Pro Tennis Players Say Bring On The Influencers
Major tennis tournaments have turned into content creation bonanzas. Current and former pros say they love it—with a few caveats.
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sportico.com
The US Open Needs Influencers—and Influencers Need the US Open
It's no secret the US Open has become influencer paradise. Why both the tennis economy and the creator economy need each other to survive.
