In this Saturday edition of Business Insider Today, we're talking about what makes the 2026 US Open different from years past.
By
Joi-Marie McKenzie
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Garrett Ellwood/USTA via Getty Images
At the US Open, tennis itself fights for the attention
The US Open Needs Influencers—and Influencers Need the US Open
Influencer boom at US Open tests boundaries of tennis etiquette
Flashing Meadows: US Open faces influencer disruption as creators seek spotlight over tennis action
Ring lights and reels: Influencers force pause during US Open match
The US Open wants to be for everyone. Not everyone knows the etiquette | CNN
Branded Pop-Ups Appear Around New York City As US Open Continues
Brands bring the U.S. Open to fans with tennis-themed pop-ups around New York City
Influencers en el US Open: la nueva moda que irrita a los tenistas y pone en debate el futuro del tenis
Jessica Pegula and Daniil Medvedev Comment on Influencers at the US Open
The tournament wanted influencers and spectacle. Players and fans are discovering what happens when they get them
It's no secret the US Open has become influencer paradise. Why both the tennis economy and the creator economy need each other to…
The growing love affair between influencers and the premier American tennis event has caused some growing pains
Influencers and content creators are increasingly visible at the US Open tennis tournament. Some creators have been officially…
Serena Williams, Kaia Gerber, and Anna Wintour are all attending the 2026 US Open — proving this tennis tournament also has a…
The US Open has entered its influencer era, but not everyone is liking the content. Here's what's happening
