The tournament wanted influencers and spectacle. Players and fans are discovering what happens when they get them
The tournament wanted influencers and spectacle. Players and fans are discovering what happens when they get them
Weekend Editor
Published
September 5, 2026 1:15PM (EDT)
Influencers are quickly filling up the seats at one of the hottest events this week — the U.S. Open. Some players and fans say they're ruining the game with their ring lights and lack of tennis etiquette. (Anna Webber)
The US Open has entered its influencer era, but not everyone is liking the content. Here's what's happening
Influencers and content creators are increasingly visible at the US Open tennis tournament. Some creators have been officially…
The growing love affair between influencers and the premier American tennis event has caused some growing pains
In this Saturday edition of Business Insider Today, we're talking about what makes the 2026 US Open different from years past.
Ring lights, outfit shoots, and expensive suites have turned the tournament into the latest target of influencer fatigue.
It's no secret the US Open has become influencer paradise. Why both the tennis economy and the creator economy need each other to…
