NEW YORK, Sept 2 : Artificial intelligence company Anthropic is giving retailers blueprints to build shopping and merchant agents on Claude, it announced on Wednesday, as demand for internal and external conversational search tools expands ahead of the holiday shopping season. • Shoppers are increasingly u

NEW YORK, Sept 2 : Artificial intelligence company Anthropic is giving retailers blueprints to build shopping and merchant agents on Claude, it announced on Wednesday, as demand…

AI-driven retail site visits now convert at a 60% higher rate than traffic from other sources, Adobe Analytics said last month.